Spanish in Mexico: Basics and Beyond

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Think of localization as customizing the content and internationalization as customizing the code.


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Internationalization is preferably done in parallel with the development process. Localizing your app for a new locale comes at a cost in terms of time and money, so you need to make sure that you make the right decision to maximize your return on investment. Based on that, localize your app to cover those respective languages or locales.

If your mobile app is already released and has an established user base, then a great place to check for possible growth directions is your app analytics. See where most of your users or loyal users come from based on countries and cater to them to take that traction and increase it even further. Another great source of feedback is your app reviews.

See what people from different demographics are saying about your app. For example, if you see multiple users from the same region who love the app, then it might be a good idea to expand there. Or you might even find requests for specific locales or complaints from existing ones.

Yet another way to determine which regions and locales to expand to next is to check out what your competitors are doing. Using that data, you can see which markets are their best-performing ones and factor that into your decision. Keep in mind that different markets might have different phone manufacturers with different screen sizes or customized versions of operating systems, or have only certain OS versions available, etc.

Each additional market that you expand into will come at a cost. So instead of expanding into many different languages all at once, try to focus on one at a time, mastering that market before starting in a new one. This will make the process a lot easier for you to develop, maintain, and test each language at a time and incrementally grow your app instead of going in a hundred directions at the same time.

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It might seem easy enough to create a new locale from another locale of the same language as the few differences might be minor. However, in some cases, it might be better and more beneficial for you to expand into more countries with more new languages rather than sticking to a simple language and creating multiple locales out of it.

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Consider expanding in regions that share more or less the same characteristics as your default locale — like the alphabet, date format, numbers, and currency — which makes it faster and more efficient for you to create multiple languages. So you get un momentico if you're told to wait this amount of time in Colombia, then make sure you have a good book with you. While there are many aspects of Colombian Spanish I love, I have to say this one caused me endless frustration.

I've never had a conjugation drive me so crazy! It seems each person or family just happened to stick to one or the other.

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Many of them told an American I met, whose Spanish was abysmal, i. Such exaggeration is great for morale, and can help you make progress quicker.

Since they presumed I was Spanish most of the time, they didn't feel the need to compliment my level; this stage of not being complimented is actually what I ultimately aim for in my languages. And the terms of endearment! Waitresses who were old enough to be my grandmother mind you , my married salsa instructor, girls I had just met who would have their boyfriends right beside them etc.


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They are just that affectionate in general! I always like it when I see a culture treat strangers as close friends like this, especially from a traveller's perspective. I've tried to change the way I speak to be more Colombian, but all the time I spent in Spain has burned that accent into me, so much so that I was confused for a Spaniard on several occasions!

Despite this, it was fascinating to learn about the various dialects and the people of Colombia. Spanish will always have a special place in my heart and I look forward to learning even more about the language in future travels!

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If you have any thoughts on Colombian Spanish, do share them with us in the comments! And finally One of the best ways to learn a new language is with podcasts. Read more about how to use podcasts to learn a language. Benny Lewis Founder, Fluent in 3 Months. Fun-loving Irish guy, full-time globe trotter and international bestselling author.